AFRICA ZA

Sponge, since 2000
for South African clients

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Services / Brand

Company logo design and brand identity

A recognisable brand image and clear rules for everyone who works with it.

People meet your brand on the website, in a proposal, on a WhatsApp profile, in an app or in an ad. If every piece looks different, it is harder for them to form a coherent picture of the business. Company logo design is where that picture starts, and a brand identity makes it consistent everywhere. It is for new companies, new products and teams that want to bring order to their visual communication.

First we clarify the brand's positioning, its audience and the environment it will live in. We design the mark and the logo and choose colours, typography and graphic elements. We test the solution on key touchpoints so it can be judged in real use, from a phone screen to signage.

We hand over production-ready files and usage guidelines: logo versions, element combinations and application examples. A brand identity starts from R12 000 and usually takes 4–8 weeks. From there, we can carry the same approach into your website or digital product. Tell us about your business and show us the materials you already have.

What you get

  1. 01Mark and logo versions
  2. 02Brand colours and typefaces
  3. 03Graphic elements of the identity
  4. 04Examples on key touchpoints
  5. 05Files and usage guidelines

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