Multilingual website development

Reaching a new audience changes more than the language on the page. Visitors may search for a service differently, expect different explanations or pay in a different way. In South Africa, with twelve official languages, and across the continent, that context matters at home as much as abroad. A multilingual website has to account for it and stay easy to run for the team that updates the content.

We define the structure of languages and markets, the rules for switching between versions and the set of materials. We write the copy separately for each language and market. During development, we account for text length, data formats and the technical links between pages. We set up content management so changes reach the right versions consistently.

The interface of our own product D.O.M. runs in 28 languages; for client sites we write the copy separately for each market. You get a well-planned structure, localised materials and working language versions within the project scope. Tell us which audiences and countries you plan to reach, and we will propose a launch order and priority languages.