Product discovery before development

A product idea does not yet tell you what exactly needs to be built. The founder, the team and future users may expect different things. Discovery turns those expectations into a task you can test: who the product is for, what problem it solves and which features come first. It is useful before launching a new service or changing the direction of an existing one, and it protects a budget that is tighter than the list of ideas.

With you we work through the business goal, the audience, the constraints and the assumptions. We describe the key user flows and build a prototype, so we can discuss a concrete interaction rather than a description. We separate what the first launch needs from features that can wait, and list the questions to test with users or developers.

You come away with a specification, a prototype, a work plan and a quote with clearly stated assumptions. Sponge Africa can carry on with design, development and launch. Start by describing your idea and the decision you need to make now.